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The digital transformation of capital goods and software (in B2B business) is in full swing. Industry 4.0 is on everyone's lips. What they are talking about is thedigital transformation as it relates particularly to products…

Advances in business-to-consumer (B2C) sales have commanded considerable attention over the past decade and a half. The Internet has triggered several consumer sales revolutions, from new channels to the unlimited availability of information. Individual buyers…