Libros

In October, in our Professional Reading Club, the book that we have proposed is Barking UP the wrong tree by Eric Baker, in this book Eric Barker reveals the extraordinary science behind what actually determines…

In September, in the Professional Reading Club, we analyzed the book “Everybody lies” by Stephens-Davidowitz. Stephens is a Harvard-trained economist and former Google data scientist. In his book, he explores the myriad uses of Big…

The book is based on a several year period of consumer studies for major corporations across the globe. It features case studies of the author's work interviewing consumers in their homes and using his observations…